AI works because it processes huge amount of data with smart algorithms and creates powerful insights from it. Social media platforms like Instagram and LinkedIn have been using AI powered algorithms to provide customized feeds to users and hence a better user experience. Did you know that the face filters on Snapchat or Instagram, two of the leading social media platforms, or the job recommendations on LinkedIn features are just a few examples of what AI and Machine Learning (ML) algorithms make possible?
AI works by combining a huge amount of data with fast, iterative processing and smart algorithms
If we take the case of Instagram or Facebook– these platforms use ML-powered algorithms to collect user choices and recommend similar types of posts and advertisements. When you use Facebook it gathers your interest areas, the videos, images, or posts related to the certain topic you read or watch, and based on that analysis, it recommends the posts or areas that interest you and keeps on offering content endlessly on scrolling. Recommendation algorithms filter people who behave like you online and recommend to you what people with footprints like you are seeing. Basically, Artificial Intelligence and machine learning turn a difficult-looking task into child’s play.
Video recognition has gained popularity in various fields around the world over the past ten years. In early 2010, Facebook emerged as one of the first tech companies to implement Facial Recognition to identify people in photos in which they haven’t been tagged. But as of today, facial recognition technology has evolved so much that they can recognize facial emotions as well.
It is fascinating to see tools like Apple Siri, Amazon Alexa, and Google Translate, that can communicate, engage with humans, and react to various topics. This has been made possible with AI Technology of Machine Learning and Natural Language Processing (NLP). NLP is a process through which machines can understand human language.
Another one of the algorithms used in social media platforms is text-deciphering. Text-deciphering is an encryption method. Facebook has successfully been using a Deep Learning engine called Deep-text, to filter the data available through comments and various posts available on Facebook and Instagram.
LinkedIn uses machine learning algorithms to offer suggestions on people one might like to connect with, job recommendations, serving specific content in feed, help advertisers target a select audience, and conversion tracking.